Riley recently joined 3rd Learning in late 2011 in a newly created role to focus on marketing, advertising, public relations and business development.
Riley brings over 10 years of experience across multiple disciplines of marketing, advertising, branding and development.
Most recently, Riley led all interactive and public relations work at SKM Group, an advertising agency specializing in education, healthcare, insurance and direct marketing. Overseeing a range of projects such as email marketing campaigns, mobile marketing, website development, social media monitoring, digital strategy, SEO/SEM, public relations and integrated advertising efforts, he raised billings in these areas five times previous levels.
Previously, Riley has executed and created campaigns across several categories including education, insurance, health care, government, digital signage, banking, energy, CPG, retail, franchising, consulting, professional sports and more.
Riley continues to mentor younger marketing/advertising professionals and teaches as an adjunct professor in the Integrated Marketing Communications curriculum at St. Bonaventure University.
Education
- MBA, Saint Bonaventure University
- BA, Saint Bonaventure University
Affiliations
- Board President, Advertising Club of Buffalo
- Former Board of Trustee, Cardinal O’Hara High School
- Former Vice President, St. Bonaventure National Alumni Association
- Leadership Buffalo Marketing Committee Member
- Camp Good Days Advisory Board Member
- Roswell Park Cancer Institute Marketing Committee Member
- Founder, Buffalo Scavenger Hunt
Professional Highlights
- 2009 ADDY Awards Chair
- 2009 B2B Twitterer of the Year Awards Judge
- Career Day Featured Speaker